such as IBM, Citibank, theStreet.com, Speedvision, Ameriprise,
and Investorplace have used my Special
Hot Copy Sauce to achieve superior results.
why you should, too . . . .
today's economy, mild or medium level direct response marketing just won't cut
it. It needs to be kicked up a couple of notches.
That's what happens when you add my special hot copy sauce. It's a sauce that's
over 25 years in the making.
is Leon Altman and for over 2 decades, I've been delivering record-breaking direct
response campaigns for my clients. And I can do it for you.
campaigns include offline and online direct response, consumer and B2B, for a
wide variety of industries. Here are just a few examples:
the control by 444%
To see this letter, click Sample
Growth Report, one of the fastest growing investment newsletter publishers,
called on me to write an online sales letter to drive subscriptions. |
letter beat the control by 444%.
the entire package , along with an interview of me, was featured in AWAI's publication
on top direct response copywriters:
Monthly Copywriting Genius.
Here's what the Marketing Director said:
very first copywriting assignment with us beat our long-standing control piece
by 444% right out the gate. His understanding of our target audience, insights
on what makes great copy, and ability to turn around the project on-time have
me coming back for more. Do yourself a favor, hire him today (unless of course,
you're one of my competitors)." |
Campbell, Director of Products & Marketing
Growth Report, Rising
Star Stocks, Top Stock Insights
841% Improvement for IBM Direct Response Campaign
campaign's response was so exceptional it was written up as a case study in direct
response textbook. Here's what an IBM executive said about the campaign I wrote:
To see more, click Sample
called on me to write a multi-tiered direct response campaign for its medical
office consulting division. |
goal of the campaign was to get medical office managers to take a technology survey
then be followed
by invitation to receive an analysis
by IBM consultants.
"For the first phase
an 841% improvement in response over previous programs. We received more qualified
inquiries for this initial phase than we had projected for the entire pilot with
an increase in leads of more than 442%.
Gillespie, IBM Business Unit Executive.
(from the textbook Integrated
NBF Business Books.
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|| ....Jim Cramer, host of Mad Money on CNBC,
called on me to write online sales letters, mini-sites, landing pages, ads, and
opt-ins pages to boost sales for thestreet.com.
increased new acquisitions as well as retention rates. Click Cramer
Case Study to see more.
the speed record for marketing
a new cable network
To see more, click Sample
Speedvision was looking to break into cable network markets it called on me to
get people to subscribe to its new channel focusing on 4 speed sports.
unique package I wrote called, "The World is Made of Four Elements,"
beat previous attempts and helped the channel get a foothold in very competitive
|"The package stood out, and beat our
previous campaign by more than 8%. The response it brought enabled us to get the
the kind of traction we needed in the crowded cable network space.
page test leads to doubling response
CustodyHQ was a startup in need of more
clients. I created a video, a landing page, and a pay per click campaign to drive
prospects to the page. There was a rush of new clients.
But then I suggested
setting up a landing page test. So I created a new page- then set up google website
optimizer to test the pages. The new landing page doubled the response rate.
what the CEO of Custody HQ has to say :
To hear audio version, click testimonial
functions as my auxiliary brain...an extraordinarily talented copywriter...he
has the ability to take an idea and turn it into something that compels individuals
to take action."
- Seth Strader,
prospects with free wine to successfully launch and build a new financial magazine
newsletter into a magazine.
I wrote the copy for the successful launch of Buyside Magazine, a publication
for institutional investors. Since the magazine was located in California's wine
country, we used that as both a branding and promotional - including free bottle
of "Buyside Wine" for select customers.
To see more, click Sample
I have created many individual campaigns over the years that made money for my
clients, I've also helped build entire businesses with ongoing direct mail.
One such example started with a successful
test campaign for a new investment newsletter I wrote for Gordon Holmes, one of
the founders of Research magazine, a top trade journal for stockbrokers.
The results were so good, Holmes
brought up the idea of expanding the
For the next 3 years direct mail was the only advertising we did. I wrote all
the campaigns and helped build the magazine into a top trade magazine in the field.
Holmes was then able to sell the magazine for millions, and start his own winery
in Sonoma, Ca.
with Leon Altman for many years. He helped me build my successful financial magazines
from the ground up. His marketing programs, sales letters and ideas were the foundation
of their success. If you run a business and want it to really grow, he's the person
to go to."
- Gordon Holmes,
Founder of The Gold Report, Buyside
Asset allocation workbook breaks direct response record for Citibank Investment
To see more, click Sample
Lowe Direct got the assignment from Citibank's Investment Services they looked
for a freelance direct response writer who could not only pull off the project
but also also talk the talk with financial executives.
chose me to write the 16 page workbook on asset allocation and a direct mail campaign
to drive prospects to the bank to fill out the workbook with a financial rep.
I wrote the workbook and the direct mail package
in the friendly, story style of Money Magazine, and it was a big hit.
me what was missing in my business in order to attract clients, and the right
way to market. He identified a great opportunity to market my company and my services.
Then he rewrote some key pages and my website visitors and signups increased virtually
100% overnight. I am very impressed with his knowledge, commitment and dedication
to helping my company succeed."
It all started when I worked as a copywriter and
copy executive at some of the top ad agencies in the world:Wunderman, Young&Rubicam,
and BBDO, and continued when I established by freelance business about 14 years
ago. Companies and agencies I've worked with include Ameriprise, Countrywide Financial,
Kern Direct, FCB Direct, Saatchi, PC World, Met Life, Apple Computer, Novartis,
and Sanofi-Aventis, among others.
Having written copy for so many successful direct
response projects for a wide variety of clients, I am better equipped to address
the marketing issues and challenges of your project. In
short, I know how to make your products and services sell.
also get marketing savvy
My copywriting services are interwined with my marketing
experience - so you get the benefit of my strategic thinking in addition to my
And if you want more
focused strategic and planning services, I also offer standalone marketing consulting
for Internet marketing and direct response programs. See
Marketing Game Plan for more.
What I work on and how I can help you
divide my work into 4 areas:
- sales letters
mail packages, magalogs
- sales pages
- key landing pages
- emails campaigns
- web audio and
and Broadcast Copy
scripts for DVDs,
radio and TV
- Direct mail planning and strategy
- Pay per
Online campaign strategy and execution
Mild or Medium Just Doesn't Cut It
you're looking for powerhouse direct response copy and marketing that can build
your business, trust someone who has delivered truckloads of leads and broken
response records for top marketers for over two decades. Let's talk about your
next project. Give me a call or write me at: 888-650-9714
To Spicy Marketing,
The Proven Proh
Copywriting and Marketing
P.S. Don't forget
to download Headline
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